Press Release: Map Your Meal APP – New mobile app enables users to map the impact of their meals on people and the planet!

A new consumer app that scores food products and shares information on their wider social and environmental impact will be launched simultaneously in 5 EU countries on Saturday 11 June.

Available to download on Android and iOS, the MAP YOUR MEAL mobile app brings consumers closer to the ethics behind food and beverage products. It also allows users to receive information on who and what is involved in the production process, and how these processes impact our planet and the people involved.

With a simple barcode scan of the product, users will receive an overview of how the product scores in regard to «Fairness» and «Greenness», based on a structure of indicators that explore each theme. The user can explore each theme individually, with a quick tap on each of the icons. When it comes to Greenness, products are assessed according to their water footprint, use of GMOs, their processing, transportation and packaging, use of palm oil and fishing processes. Meanwhile, Fairness assesses labour rights and potential child labour involved in the production, animal rights, as well as the transparency of the production and parent companies.

“We are really looking forward to launching the App”, said Kerstin Wittig Fergeson from Future Worlds Center “Ethics matter to a considerable number of consumers. Through this app we want to offer easily accessible information to consumers but also reward and encourage companies and producers to demonstrate that they are committed to sustainability and equity”.

The Map Your Meal app celebrations will take place at MYMALL in Limassol from 11:00am until 04:00pm, where the public will have the opportunity to try out the Map Your Meal app, find out more about the project and participate in fun activities and competitions. The Map Your Meal team and Ant1FM also welcome you to a musical party and live link between 12 and 2:00 pm. Be part of the celebration and learn more about the products you love!

Visit www.mapyourmeal.org for more information about our app and project.

The MAP YOUR MEAL App is part of the project Map Your Meal and has been produced with the financial assistance of the European Union.

To download the app: http://www.mapyourmeal.org/index.php/mobile-application